T&C Surf Raises $82,000 for Japan
HONOLULU (June 2, 2011) - Through the sales
of their "Malama Japan" T-shirts, T&C Surf Designs Hawaii
has raised $82,000 for the American Red Cross (ARC) - Japan
Earthquake and Tsunami Relief Fund.
On March 24 the company launched a fundraising
partnership with ARC with a mission to donate one-hundred
percent of the company's net proceeds in "Malama Japan"
T-shirt sales to the relief fund. The first run of shirts sold
out online overnight and inventory in Oahu stores wiped out in
days. Store staff kept wait lists for weeks to fill customer
requests. Representatives of T&C Surf presented the check
to the ARC at their Diamond Head offices today.
Along with other local businesses, T&C Surf
felt compelled to step up and help in the relief efforts. The
company has a special connection with Japan, having done
business with countless visitors for 40 years as well as
selling products through several business partners.
Adam Borrello, director of international licensing
at T&C Surf, says "I travel to Japan regularly to work
with our partners and have found Japan's people to be very
kind, respectful and caring. I salute our ownership's decision
to make this generous donation. Providing this support is the right
thing to do, and I know the Japanese would do the same for us."
The "Malama Japan" T-shirt designed by Lani
Isherwood, T&C's marketing director features a uniquely island
design that incorporates Hawaiian words such as lokahi and
kokua block printed in the silhouette of country of Japan. The
red dot symbolic of the Japanese flag surrounds the northeast
prefectures struck hardest by the earthquake and tsunami. A
limited number of shirts are still available online and at
the T&C Surf store at Ala Moana Center.